Cancellation of Stockholm Fashion Week – Reason? Sustainability

The news of Stockholm fashion week got everyone wide awake. People were thinking along the lines of that it must be because of some typical backstage drama or management issues. Well the reason was something else entirely 

The primary reason that drove the Swedish Fashion Council (SFC) to opt for the fashion week’s cancellation was sustainability and environmental concerns. Surprising? The fashion council not only wanted to put a stop to the typical traditional format of the Stockholm fashion week, but also wanted to go for a platform that’s more relevant to the fashion trends of current era. 

In other words, the Swedish fashion council wanted to create a platform to support brands that can meet new customer demands of sustainable and ethically sourced clothing items. 

Ngali is totally onboard with these new standards for fashion by supplying sustainable and ethically produced slow fashion clothing items to the market. Slow fashion is rising in importance when we consider the impact of fashion on the planet. And it doesn’t have to be dull or outdated. – especially not when it comes to the celebration of First Nations’ Art in the form of silk clothing, casual silk dresses, designer silk dresses, travel clothing, and easy wear clothing for which Ngali has you covered.

Moreover, SFC wanted to cater to the shifting consumer demands in the fashion industry. Today’s consumers are not hungry for fancy designs – rather, they’re more inclined towards purchasing clothing items with a transparent manufacturing process. This is exactly how Ngali operates. 

Even big names like Prada, Burberry, and Gucci are adapting to more sustainable production for this very reason. Also, the city of Los Angeles has found its way to be the largest city in US to have taken the initiative of banning sales of all fur products.

Not only this, designers have constantly been contributing ideas to somehow end the traditional runway shows at fashion weeks in order to cater to changing customer demands. Some of these tweaks to the traditional process includes a model based on the concept of ‘see now and buy now’ rather than showing what is to come. On the other hand, some designers have decided to host presentations only on appointments.

Going along the same line, an NY-based designer has decided to show his designs outside of February and September (traditional timeline for NY fashion week). He did this to remove the gap of an initial reveal of product and the actual product disclosure. 

Keeping all the new fashion industry trends and current customers demands in check, the Swedish Fashion Council will be soon releasing its new strategy. That’s exactly what brands like Ngali are looking forward to – a platform that appreciates the kind of fashion we believe in i.e. sustainable, ethically sourced, and slow yet up to date.




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