The decisions that are made during the ‘design phase’ of clothes decide to the extent of 80% to 90%, what the economic and environmental costs of the entire process will be.
A designer needs to consider every part in the production of a garment, from raw materials, design, production, retail, consumption, to the end of the garment’s life. Firstly, it’s of utmost importance to design a product in a way that lasts. This includes two aspects – making garments that accommodate the concept of slow-fashion. That is, they outlive trends and are of high-quality.
Here at Ngali, we’ve made saving the climate and the environment a key component of our design ethos. That’s why one of Ngali’s key missions is to create slow-fashion clothing of top-notch quality, that lasts the customers for a long time and doesn’t run out of fashion.
We strive to manufacture clothes that can be worn for the maximum number of times. We also work to ensure our garments are of high-quality so that when the customer feels ready for a change, they can resell, recycle, or upcycle a garment to update their wardrobes and invest in something new.
There’s a dire need for designers to choose smart production techniques that minimize as much waste as possible during the production process. Companies can either reuse someone else’s waste or have multifunctional designs to minimize wastage. To this end, Ngali portrays its commitment to the environment by opting for just-in-time manufacturing processes in order to eliminate waste.
Apart from designing clothes with timeless aesthetics, all fashion brands can eliminate fast-fashion by strengthening the relationship between the customer and his/her piece of clothing. One amazing way to do this is by stimulating the emotions of the customer and creating a customized design that would help improve the involvement of the buyer.
Ngali strives to create such an emotional connection with our customers by offering clothing items that showcase designs native to our Indigenous culture. We collaborate with our Indigenous artists to create uniquely adapted fabric prints that tell a story of the artist and the artwork itself. Wearing a Ngali garment is like wearing an artwork, rather than placing it on a wall. Clothing then becomes even more meaningful and this helps to ensure the garment is cared for, so it lasts for the longest time.
In the age in which we find ourselves, design techniques must go way beyond the look and feel of a product. The sustainability and longevity of the product are now an extremely important consideration. Together with our customers, Ngali is working to create a better future while acknowledging that we all have a personal style when it comes to how we dress. This is the ethos that sits behind our silk printed dresses, silk tops and pants, and our organic cotton knits.
Sustainability and the environmental impact in the fashion industry should be of interest to all of us. It’s a journey we can collectively commence in one way or another and the important thing is to make a start and continue to take forward steps.